May 25, 2008

Avoid niche markets

 Like libertarians, or economists.

The Reason & Marginal Revolution posts about generated significant direct traffic.  But the avalanche of net recognition (slashdot, gizmodo, etc.) didn’t start until the article.  The Wired article brought us about 3-4x the direct traffic as Reason, and 30x the indirect traffic.

My conclusion is that it’s important for marketing efforts to avoid echo chambers.  Seasteading is interesting and inspiring to many more groups than libertarians, and we should pitch it accordingly.

Also, direct links matter *a lot*.  We’ve gotten a lot more traffic from Geenstijl, Kotaku, derStandard and la, each of which linked directly to us, than from Slashdot and Gizmodo, which are much larger but only linked to the wired article.  (this is true even if you assume that some portion of the wired article’s referrals are coming in via the other blogs).  So if you’re submitting a story about us (or any other organization), please try to include a direct link, so that more people see the primary source.

For the curious, here are our top 10 referrer hosts, since the new site launched, by pageviews: 29% 12% 7% 5% 5% 5% 3% 3% 2% 2%