Creating the Demand
March 29, 2011 at 2:33 am #1475
Wow! Only 2 threads under the business topic?
Okay so what I think we really need to work on – apart from experimenting with small affordable designs – is; how do we generate real demand for the product/service we want to sell? A couple years ago, nobody wanted to buy a tablet computer. They were considered slow, heavy, expensive, and otherwise impractical. It was not until Apple (which I hate developed an extraordinary piece of hardware that suddenly caught the attention from throngs of people. Suddenly, tablets fit into a desirable lifestyle. Now they are “all the rage” and countless companies are struggling to come to market and compete.
Here on Earth, people have many reservations about living on the water; there are stigmas to overcome, price barriers, safety/security issues, legal problems and logistical issues that have all been brought to light in the last few years. What can we do to make it desirable for people to want to live on the ocean? Put all the income generating ideas aside here and try to come up with the absolute greatest sales brochure to get mommies, daddies, families, and business types to believe that they could really enjoy their new lives on the high seas. You may choose to go any different number of ways. What story would you tell? Perhaps you dont care for the idea of marketing to traditional families. Maybe you have an idea for a design that could attract outcasty people with black trench coats. Or instead you might have an idea for the perfect Jewish paradise settlement. Anything you think is fine. It does not have to be immediately feasible. Remember, if other people are attracted to the idea, the technical challenges will likely be solved in due time.
Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell! Sell!
Picture an environment and let your mind go free! Make ‘em want it! Sell the sizzle, forget about the steak! (stake)
March 29, 2011 at 2:40 pm #13027
but mine does.March 30, 2011 at 4:18 am #13026
(my ad, 2035 a.d.)
The world is rapidly changing! Back in the 1990s when tv ads asked people to send 25 cents a day to help a small child in Africa, it all seemed so distant! Now, with the internet and an ever-expanding population on Earth, the risks faced by humanity are expounded explicitly! The time is now, right now, to join forces and protect what matters the most to your God. We the people of this Earth, in order to form an even more perfect union, establish justice, insure tranquility, provide for the common defense, promote the general welfare and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this NEW Constitution for the United States of the Seas.
Here ye, here ye. Come one, come all. Drop the self-inflicted chains of life as you know it and join the riverlution! We need your support, and for it we are willing to give you all that you need for a life of peace and decency! Capitalism is a rule of law on the high seas, but no citizen shall be forced to live below the first rung of Maslows’ Hierarchy. Our completely automated open-source directly democratic Humanity Operating System (HOS) insures that all citizens are treated with equality! It also insures that no law is passed until it is scientifically proven feasible. Out here on the high seas you can enjoy your freedom and limitless potential to succeed with a safety net to catch everyone from the biggest industry magnate to the laziest, peaceful citizen.
You will first spend 6 months at the training academy. Upon succesful completion you will become a full Citizen of the Seas and for those between the ages of 15 and 75, a welcome member of the Ambassadorial Army with all rights included in full. Do not let the stench of lesser governments deter you from the fulfilling life you deserve! Join and together we will rid our lives of hegemony!
Visit http://www.ambassadorialarmyoftheseas.com and sign on today!
…Alright now you try it
“Leadership and do-ership are not the same thing”May 28, 2011 at 8:18 pm #13622
emmett brings us back to marketing. we cant just market the products and services that are made by seasteaders. we have to market the holistic lifestyle of seasteading, “cradle to cradle”. alright im too tired, who wants to take a stab at it?
“Leadership and do-ership are not the same thing”June 4, 2011 at 5:35 pm #13702
Alright, first of all let me say that Im probably going to be thinking as I type, so I’ll apologize first and foremost for the probable stream-of-conciousness nature of this post. Id also like to say that I think this is probably the single more important topic/issue facing us at the current time, and I’d really love to see more people trying to tackle it, or at least weighing in on it.
The central question to this entire issue is why haven’t people embraced seasteading yet? The technology is sufficient to begin building sea-based communities and infrastructure. Plenty of people have been made aware of the all around benefits of the idea of seasteading, from investors to the rank and file type who would make up the majority of a sea based population. There is an endless amount of highly intelligent people, the “dissaffected,” who would leap at the ability to remove themselves from the stifle that is conventional society and nationality, and would be happy to solve the provlems of seasteading in real time.
So, why arent there people living in permenant sea based communities already?
The pragmatist in me wants to simply point out that every societal conversion takes time for the roots to penetrate and the buds of thought to grow till the idea is planted firmly enough to spread beyond the realm of possibility and into reality in a meaningfull way. As a parallel I point to the proliferation of skyscrapers, which you can read about in a number of different sources.
The idealist and the scientist in me, strange bedfellows as they may be, want to look beyond the simple point of time and figure out more. So, I present a few points which may identify where seasteading lies right now, what may be holding it back, and what might spur it forward.
WHERE WE ARE NOW.
While I think that my assertion above that enough of the right people are aware of seasteding for it to be a real possibility is proveable, the larger fact remains that not nearly enough people are aware of seasteading as we truly need. In any societal conversion – the widespread adoption of sewage systems, growth of automobile use, implimentation of the electrical power grid, the proliferation of the telephone, advent of radio and television based information distribution, the spread of personal computers, mobile phone integration, the internet, etc etc – there was a traceable growth trend which when analyzed describes a curve which shows a point where the use growth quickly and suddenly changed from tepid to rapid. This change is referred to as the Tipping Point Theory in the social sciences, and represents the idea that once a behavior has reached a certain saturation in a particular demographic it spreads rapidly and dramatically through the rest of the demographic.
Each of the examples of societal conversion I listed above could be further broken down into seperate curves each describing a portion of the conversion’s growth. For instance, breaking down the growth of the automobile might show the increased awareness among builders and investors to the point where they decided to produce a product, increased desire among buyers making the product more sought after, decreased price and/or increased quality making the product more accessible and more practical, etc.
Using the above as an analogy, where we lie right now with seasteading is obviously in the first phase, where awareness is increasing among investers and builders, but we are not yet to the tipping point in that particular phase where products are beginning to be offered at a growing rate. I know a number of members here have products and realistic plans to introduce new products or develop existing ones, but I do not think that puts us near, let alone at, the tipping point as yet.
WHAT IS HOLDING US BACK
Technology is not an issue. While it is probably true that thousands of inventions will be imagined, built, and perfected to make it possible for a population of 1 million to live at sea, the technology we have now is assuredly more than enough for a community of 10, 100, and even 1,000 to live sucessfully on the oceans.
Perception IS an issue. Most of the people Ive talked with seem to think of Jetsonian images when I describe seasteading. More people need to become aware of seasteading as a current and desireable alternative to living at sea, rather than something akin to the flying car and jet packs. People need to accept sea based communities as a “right now” thing rather than a 2030 or 2040 thing.
Profit viability is also not an issue. From the basic real estate to the every day operations of a seastead to the many different large scale operations possible on board, the entire concept of seasteading is rife with possible profit. Talking about this here would just be preaching to the choir, and Im sure there are plenty of angel investors who could be swayed – Mr. Theil is a perfect example of this. For enough cash to go large scale, though, lending institutions would need to be involved, from banks to investment firms, and they WOULD need convincing of the many viable profit models. One may already be up and running, but if not perhaps we could start a thread focused around talking about different small and large scale profitable operations, much like what GenSeneca has provided.
General awareness is probably the biggest issue, though. For any tipping point of acceptance to be reached at all, the idea must first have reached a large enough number of people to properly penetrate. We can work hard to convert 100% of the varied demographics of the (random number here) 10,000 people aware of seasteading that it is a good idea, or we can focus on only converting the ready-minded demographics, say 5%, of 1 million people. Less work convincing because they are already inclined towards thinking like us, so all we need to do is spread the word enough.
WHAT CAN HELP US MOVE FORWARD
Solid presentation and mass communication. The two are equally important in my eyes.
We need to bring into being a number of entities, which, in the manner of The Seasteading Institute, give the apperance of professionalism, authority, quality, and vision. As much as people like to say that they are open minded about things, they are far less likely to accept a new idea as realistically viable if it is presented by a dude with spiky hair, baggy shorts, and flip flops, than if it is presented by a clean cut man in a tie. Ocean’s micronation idea is a fantastic example of what we could do in this respect. Create an organization with a specific mission and clear intent, which has the ability of raising funds to accomplish goals, and has the ability to educate people about the nature and possibilities of seasteading.
We also have to take advantage of mass communication in as many ways as possible. Websites for people to visit, explore, and participate. Articles written by our suited members, and distributed to the more-read areas of the internet, to include conventional news-media outlet websites and the less conventional outlets such as nolanchart and helium. Introduction pamphlets packed into envelopes and mailed, and/or done virtually and emailed. There are plenty of other possible avenues to raise awareness as well, and Im sure I could only being to think of 1/10th of them.June 4, 2011 at 9:12 pm #13708
and also, i think we really could use a working prototype village! doesnt have to be beyond the EEZ, or even within it. if we could get one going that DOES NOT resemble a yacht club or a bunch of weak rafts tied together, people are gonna start to take notice.
“Leadership and do-ership are not the same thing”June 5, 2011 at 12:11 pm #13711
maybe another thing we need is to market and sell other products that could raise awareness for the movement:
seasteading, the t-shirt
seasteading, the DVD
seasteading, the flame-thrower (haha, naturally!)
cookies, olive oil, mugs, a board game, ornaments/decorations, toys for the kiddies, working plastic models…
“Leadership and do-ership are not the same thing”June 5, 2011 at 12:13 pm #13712
FOOD! any kind of food that might be produced on a seastead, start marketing a branded version on land.
“Leadership and do-ership are not the same thing”June 16, 2011 at 8:40 am #13854
RedpirateSubscriberJune 17, 2011 at 3:39 pm #13868
we’ve been beat:
“Leadership and do-ership are not the same thing”June 18, 2011 at 5:33 pm #13882
That’s the real demand, food produced on a seastead,…Great idea! Lets start this immediately! Since this is your brilliant idea, Shreddy, why don’t you put a businees plan together showing potential investors how succesfully such an agrarian seastead will compete with the land based farmers who already own their farmland and all means of productions, and have been in business for generations.June 18, 2011 at 6:04 pm #13885
what r u talking about? cant read? floating hotels have 0 to do with farming. omg, wtf.
“Leadership and do-ership are not the same thing”June 18, 2011 at 7:09 pm #13886
“FOOD! any kind of food that might be produced on a seastead, start marketing a branded version on land.”, your own handwriting. Nonsense dude.June 18, 2011 at 7:52 pm #13887
oh… u skipped a comment when u wrote that.
plus, ur mistaken – when i wrote the “FOOD” comment i thought it was clear that the food would be produced on land, but marketed and branded with a seasteading type of theme. wouldnt that be an awesome way to spread the influence of SS in modern culture?
“Leadership and do-ership are not the same thing”June 18, 2011 at 7:52 pm #13888
That will make more sense, lol. Still hard to pull, tho,…
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